Acura NSX Release Caught Live on Twitter
- Joseph Olesh
- On January 9, 2012
The much anticipated Acura NSX was released today at the North American International Auto Show. Streamed live from Acura’s website, the tri-vehicle release showcased the RDX, the ILX, and finished with the NSX, clearly the star of the show.
This year’s show is being tracked by fans across the world with the hashtag #NAIAS — for Acura fans: #AcuraDetroit. In an attempt to capture some of this “lightning in a bottle,” AcuraSocial.com, hosted and sponsored by the New York Acura Dealers Association, collected a subsection of the tweets as the car was unveiled.
- Twitter engagement with proven, active users. By the fact these particular users are tracking information via a hashtag search, the brand can be nearly certain they are reaching out to a sophisticated Twitter user.
- Engagement with filtered interest groups. Twitter is a popular social network that has picked up all-the-more speed since its integration with Apples iOS5. The use of a hashtag, though, delineates the sophisticated Twitter user from the casual Twitter user. In this case, targeting auto show fans that were tracking the NSX’s release with the #NSX hashtag nearly guarantees you’re reaching out to a dedicated fan of the brand.
AcuraSocial.com went on to receive a boost of nearly 200 unique viewers and over 700 page views in the 30 minutes after the post was published, thanks to the RTs and replies from those quoted.
We’ll be watching AcuraSocial.com closely through the next couple of weeks as they track the North American International Auto Show live from Detroit.
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