How Your Dealership Can Harness Millennial Buying Power... May 21, 2015 | Madeleine Coe
Fiat CEO: Apple’s Intervention in the Car... May 14, 2015 | Tier10
Tier10 Wins Two Hermes Creative Awards May 7, 2015 | Tier10
Tesla Weans World off Fossil Fuel with New Battery Line... May 1, 2015 | Tier10
Facebook Introduces Blueprint and Learn How Training Programs for Marketers... April 23, 2015 | Whitney Small
Mobilegeddon is upon us. Are you prepared?... April 21, 2015 | Tier10
4 Mobile Marketing Tips for Automotive Dealers... April 16, 2015 | Ivan Serrano
Tier10 Receives First ADDY® Award for Behind the Scenes Video in New York... April 14, 2015 | Ashley Nanco
Twitter Introduces Potential Game-Changing Video Platform in Periscope... April 9, 2015 | Whitney Small
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It’s true that automotive still tends to be a male-dominated industry, and there are many women who have also been a key factor to its continued success. According to recent studies, women hold only about 25 percent of automotive jobs, despite the fact that female consumers make up over 44 percent of primary vehicle buyers, and have influence over about 80 percent of car-buying decisions. Additionally, women own only about 3 percent of all dealerships, and women make up a very small percentage of service technicians and body repair workers in the industry.
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Last month, news reports began to leak that tech giant Apple was quietly putting together a team of crack engineers and automotive experts to begin work on the smartphone manufacturer’s first foray into the automotive world. The past several years have seen a hiring blitz take place, with Apple looking to poach top workers from potential competitors like Tesla and from related technology manufacturers, like A123 Systems which makes batteries for electric cars. It’s become the hottest news item of the year in the automotive world and shows no signs of slowing down. All signs point to a singular focus on the development of an electric self-driving car. However, one glaring questions remains.
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On March 19, the Federal Aviation Administration (FAA) issued an experimental airworthiness certificate to Amazon, allowing the company to test its delivery drones outdoors in the United States. Unfortunately, due to the slow pace of the FAA’s decision-making, the prototype for which Amazon originally filed is already obsolete and the company has been testing overseas during the wait. Although this is a small step in the right direction for Amazon’s dream of autonomous drone delivery, it may still be years until we see Amazon delivering packages via air, at least in the U.S.
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Have you noticed a small decrease in the total number of Page likes on your Facebook Fan Page in the last week? If so, don’t panic!
In a blog post last week, Facebook announced that it would begin removing all voluntarily deactivated and memorialized Facebook accounts from the Page Insights data over the next few weeks. Page admins should expect to see a slight decrease in the number of Page likes as a result of this update.
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