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16,523 total views, 32 views today

How Your Dealership Can Harness Millennial Buying Power

May 21, 2015 |

At this point, every business owner who uses marketing, no matter what industry, is well aware of the millennial demographic, what they represent, and what their needs are as consumers. If not, where have you been the last decade as the world speculated on the rise of the millennial generation? As the older millennials are now reaching maturity (ages 18-35) as automotive consumers, they bring with them a serious financial power. In August 2014, Automotive News reported that, for the first time, millennials had surpassed previous generations in the purchase of new vehicles.

So, how do you make sure that their financial power is being exercised at your dealership?
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235 total views, 3 views today

Fiat CEO: Apple’s Intervention in the Car

May 14, 2015 |

Adding to the evidence suggesting Apple is secretly developing an electric car, Fiat Chrylser CEO Sergio Marchionne said Apple’s CEO Tim Cook is “interested in Apple’s intervention in the car.”
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218 total views, 2 views today

Tier10 Wins Two Hermes Creative Awards

May 7, 2015 |

Tier10 won two 2015 Hermes Creative Awards for its “Exit Sandman: The Life & Career of Mariano Rivera” infographic and “2014 Agency Reel” web video. This is the first year that Tier10 applied for the Hermes Creative Awards.
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374 total views, 2 views today

Tesla Weans World off Fossil Fuel with New Battery Line

May 1, 2015 |

“To help wean the world off fossil fuels,” Elon Musk, Tesla’s chief executive officer, introduced the company’s latest suite of batteries for homes and businesses at its design studio in LA last night. The suite, called Tesla Energy, includes a wall-mounted battery for homes called the Powerwall and a battery for businesses called the Powerpack.
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225 total views, 4 views today